The 4th edition of Intex South Asia has transformed into a comprehensive trade show and business intelligence conference, attracting hundreds of apparel and textile entrepreneurs and manufacturers from around the world, including South Asia, South East Asia, China, Hong Kong, Taiwan, Korea, the U.S., the U.K., and the European Union.
As the largest textile sourcing show in South Asia, coupled with the market intelligence provided at the ‘Business Forums’ and the ‘Fashion Fiesta’, Intex South Asia assists international exhibitors and trade visitors to connect and network with global textile and apparel industry business persons.
The success of Intex South Asia 2017 propels South Asia’s largest textile sourcing show to secure more exhibit space at the grand BMICH to accommodate the global apparel brands, retailers, sourcing and buying offices, apparel manufacturers, fashion designers, and labels and industry experts in attendance.
Intex South Asia debuted in 2015 and has grown tremendously over the last 3 editions. It has shown a 46 per cent rise in number of exhibitors and a 67 per cent growth in international buyers with 200 exhibitors from 15 countries and 3000+ buyers from 21 countries participating in 2017.
The show is organised with the official endorsement and support of The Ministry of Industry & Commerce of Sri Lanka, Sri Lanka Export Development Board (EDB), Federation of Chambers of Commerce & Industry of Sri Lanka (FCCISL), The National Chamber of Commerce of Sri Lanka (NCCSL), Joint Apparel Association Forum (JAAF), Federation of Indian Export Organisations (FIEO), Taiwan Textile Federation (TTF), Export Promotion Bureau of Bangladesh (EPB), Malaysia Knitting Manufacturers Association (MKMA), The Textile Merchants Group (TEXMAS) and many other leading industry trade bodies across Asia.
Three years of successful editions of Intex South Asia exhibition have created a positive buzz in the industry as a whole – from sourcing and design teams to manufacturers and importers. With a growing industry renewing global interest for quality and ethical products, increased international buyer traffic and order writing has set the stage for a successful 4th edition of Intex South Asia on a larger scale than before.
This year, buyers will see country pavilions including the India Pavilion organised by FIEO (Federation of Indian Export Organisations); the Taiwan Pavilion organised by Taiwan Textile Federation (TTF) that would showcase innovative, functional and eco-friendly textiles for sports and athleisure sectors as well as the Bangladesh Pavilion organised by Export Promotion Bureau (EPB) of Bangladesh. More than 250 textile companies from 15 countries & regions including India, Pakistan, Sri Lanka, Bangladesh, China, Korea, Taiwan, Hong Kong, Thailand, Indonesia, Singapore, Switzerland, Turkey and Australia will be present at Intex South Asia 2018. They will showcase their latest textile developments and connect with existing & potential buyers from South Asia and other international markets at the event.
Ms Arti Bhagat, Director of Worldex India, organiser of Intex South Asia said, “We are committed to making Sri Lanka the nodal point for commerce between South Asia and South East Asia as well as connecting to the EU, MENA and the US through the Intex South Asia platform.”
Grab this opportunity to visit and experience the 4th edition of Intex South Asia – the single, biggest international platform for textile sourcing of South Asia.
Hyosung continues global expansion at Intertextile Shanghai 2018
Korean textile and chemical giant Hyosung Group took part in this year’s Intertextile Shanghai, one of the world’s largest textile conferences to date. Cho Hyun-joon, Chairman of the group, met with global partners such asAnta, a leading Chinese sportswear company and fast-fashion apparel
brand Yishion at the conference held on September 27-29.
Hyosung Chairman Cho Hyun-joon (center) at Intertextile Shanghai 2018. “The best way to understand and analyze the fast-changing market trends and customer needs is listen to their voice,” said Cho on the
sidelines of the forum. “To maintain our globally dominant position,
we plan to put our best efforts into improving our technology and
quality, while continuing to focus on effective and efficient
Cho, who became Chairman in January 2017, has reiterated that he plans to continue expanding Hyosung’s global footprint. Earlier this year, Cho announced plans to build a spandex manufacturing facility in India by 2019. He also discussed ways to cooperate on new business opportunities with the Vietnamese Prime Minister.
In March this year, Hyosung said in a regulatory filing that it has
acquired the entire stake in Hyosung Vina Chemicals, its Vietnamese
corporation, for 194.2 billion won (US$174.7 million).
One of Hyosung’s main growth strategies has been to target customers worldwide. For instance, with an apparel industry worth 1.79 trillion yuan (US$260 billion) as of end-2016, China is an important market into which the company made a foray 20 years ago.
Hyosung TNC, its textile and trading arm and also the world’s No.1 spandex producer, said earlier this month that it has added smart
factory solutions to its overseas facilities in both China and Vietnam
for more efficient manufacturing. The solutions allow the company to
collect data and control the entire manufacturing process.
Around 78,000 trade buyers from some 110 countries and regions visited the 2018 Autumn Edition of Intertextile Shanghai Apparel Fabrics, held during September 27-29. There were 4,480 exhibitors from 33 countries and regions, showing that the show was well received both by exhibitors and buyers. The exhibition also gave strong business results.
Wendy Wen, Senior General Manager of Messe Frankfurt (HK), commented at the conclusion of the fair—“The diversity and internationality of Intertextile Shanghai Apparel Fabrics once again came to the fore, as exhibitors and buyers were widely satisfied in meeting their participation objectives. This was aided by the earlier date, which more closely aligned the fair with the industry’s earlier Autumn / Winter sourcing season, and was appreciated by both exhibitors and buyers. There were many exhibitor success stories this edition throughout all the fair’s product categories, while those focusing either on meeting their existing customers or new buyers were able to find their targets. Those focused on China reported the continued strength of this market, while exhibitors targeting international markets were pleased with the buyer diversity and international brands in attendance. For buyers, the unrivalled range of quality products covering the entire apparel fabrics and accessories industry stood out the most for many of them.”
On the international exhibitors’ side, this edition’s strong growth was registered in the Functional Lab with the number of exhibitors increasing by 92 per cent, while participation in Premium Wool Zone grew by 30 per cent. In Accessories Vision, the number of overseas exhibitors increased by 25 per cent. Meanwhile, nearly all of the fair’s Group Pavilions, from the likes of Hyosung, INVISTA, DuPont and OEKO-TEX, were larger this edition, while new pavilions from Birla, ECOCERT + GOTS, the Indian Chamber of Commerce and the Korea Outdoor and Sports Industry Association expanded the sourcing options for buyers.
While there was much business interaction in these areas, many buyers also found the time to gain inspiration for the next season in the fair’s many trend areas for A/W 19-20, including the Intertextile Directions Trend Forum, four Chinese trend forums, as well as trend areas in the Japan, Taiwan and Korea Pavilions. The fringe programme also included a new video display ‘FutureCast: The State of the Consumer’. Developed by the Doneger Group, this presentation helped the apparel industry to gain a wider perspective of the consumer market by delving into the main socio-cultural and innovation developments and their repercussions on business, design, creative and marketing opportunities.
“This is our first time exhibiting here and both we and our knitting partners have met a lot of potential customers. We target both brands and end-users, and the fair does attract quality Chinese fashion brands as well as garment knitters and weavers. Our products are quite expensive, so we target the high-end market and many visitors are from this sector. Victoria’s Secret saw our product in the Trend Forum and came to our booth. We’ve also had buyers from Icebreaker and other luxury brands visit us. Chinese buyers are looking for innovation from overseas brands, so we do attract more attention being an international company,” said James Tang, Marketing Manager, Südwolle Group, China (German brand), said.
“The China market pays more attention to the quality and functionality of products nowadays, which provides great potential for us. Dickies used our SOLOTEX fibre last season in China and had great success with it, so we see a lot of potential in this market. We have seen so many buyers in this fair, including textile producers and wholesalers, but also brands such as H&M, Lacrosse and Fila, and Chinese brands like Youngor, Li-Ning, Bosideng and Nanshan Group,” Norihisa Fujiwara, section manager, Textile and Apparel Business Dept, Teijin Frontier, Japan, said.
Speaking about the Premium Wool Zone, William Halstead, Sales Director, Taylor & Lodge, UK, said, “We are satisfied with the result this time. We always meet new contacts at this fair and the number of buyers in the Premium Wool Zone this time has increased. It’s important we are in this zone because of the growing made-to-measure business in China. The zone is very established in this market and many people know this is where to find high-quality wool. In Intertextile, although our main focus is on China, we’ve also seen customers from Singapore, India and the US.”
Functional Lab was also a great hit. “We exhibit here to promote our brand to Chinese consumers and brands and Intertextile Shanghai gives us a lot of exposure in the market. In addition, to many Chinese buyers, we’ve also met a lot of international visitors from the US, Europe, India and Bangladesh. The visitor flow has been excellent so far and we’ve already distributed around 4,500 brochures to interested buyers,” Yong Hwan Shin, Marketing Manager, Taekwang Industry, Korea, said.
“Our target here is the Chinese market, in particular high-end brands, and the buyer quality at Intertextile is very good. Septwolves and other well-known domestic brands have visited our booth, while we have also met some high-quality customers with stores on Alibaba, Tmall and Yanxuan. Online shopping is a big trend in China and the number of e-commerce apparel brands is growing very fast. In addition to these new contacts, we can also meet many of our existing customers here,” Anchuan Tang, design promotion manager, Esquel Ent, Hong Kong, said.
The show had a major focus on sustainability. “This edition, we moved to the All About Sustainability area and because of this we have met more high-quality customers who are interested in our sustainable products. Environmental protection is a big trend in China now, and Intertextile is a good platform for us to meet domestic buyers, while we can also meet some of our overseas customers here. This is a first-class business platform where we can not only meet our existing customers but also discover new ones,” Leon Xu, Sales Manager, Hemp Fortex Industries (Rushan), China, said.
“As one of the largest textile exhibitions in the world, we can not only meet many of our existing customers here, but also find new potential customers. The number of people in our booth at any one time is always high. Moreover, the quality of customers here is generally good, which, when it comes to doing business, is a unique feature of Intertextile when compared to similar exhibitions,” Sean Pan, Sales Manager, 3M Intl Trading (SHA), China, said.
Markus Göldi, General Manager, Global Trend, Switzerland, who participated as a buyer said, “This exhibition represents the whole textile industry, we can find everything we need! Nowhere else in the world can you find this, only here in China. One place, three days, you can find everything you need, including fabrics, trims and all the accessories, and you can find new suppliers to work with.”
Kuldeep Raswant, Golden Unicorn (HK), Hong Kong, said, “I found this fair amazingly well laid out and it has everything we are looking for. We are able to do 90 per cent of the sourcing we need to here. Intertextile also gives us insights into what are the new things coming out. It is a great experience to be here.”
Intertextile Shanghai Apparel Fabrics is co-organised by Messe Frankfurt (HK); the Sub-Council of Textile Industry, CCPIT; and the China Textile Information Centre.
In the beautiful city of Mysore, is the location for a family store that offers satisfying shopping experience for all.
Mr Narthan, Partner, Cadabam’s endeavours to make the entire experience of lingerie shopping a wholesome one for the family.
Started by Mr Narthan’s father Mr Nagesh Cadabam in the year 1987, it was a shop located at Devaraju Road, Mysore. “From 2004, I joined the business and started expanding in different locations and now we’ve three locations,” says Mr Narthan.
Mr Narthan’s father started with a garment store for the whole family and in 2002 he turned it into an innerwear store as he saw the potential for growth in this category. “People wanted exclusivity in this segment for more variety. So, seeing the potential we converted it into an exclusive undergarment store,” Mr Narthan tells us.
They wanted to give their customers the experience of a Large Format Store that offers a good shopping experience, where people stroll around and it is a one-stop for the entire family. “Mainly we stock innerwear; normally people have everything. We have everything related to lingerie…innerwear, loungewear, nightwear, sportswear, swimwear, thermal, maternity wear, and small accessories such as disposable panties, pads, etc. Basically, we want to give an atmosphere of an outerwear store in our innerwear store,” explains Mr Narthan.
As mentioned, Cadabam’s exists in three different locations in Mysore… Kuvempunagar, which is spread across 3,500 sq ft that was started in 2012 and has a staff strength of 10, including one manager. This is also the largest store. The other two are located at Devraju, which is 1700 sq ft and Saraswathipuram that’s spreads across 800 sq ft. The total staff strength in all the three stores is 20 and there are three managers in all.
LNL spoke to Mr Narthan to give more insight about his largest store in Kuvempu and plans for the future as well…
Do tell us about the interiors and decor of the store. Also give us details of Visual Merchandising?
The interiors are a combination of self-picking hanging display and traditional counter sales system to suit all types of customers. We normally have two colours and a maximum of three to keep it neat looking. The colours we’ve used are grey with white. The third colour depends upon the brand and the space in which the respective products are displayed ; that space would have a different colour. Off late we are trying to make it into a shop-in-shop model as it gives more depth and defines the brand’s identity, while adding colour to the store. This space is dedicated to a brand and they have their own designs, own models.
And yes, we do give importance to Visual Merchandising (VM) by giving poster space to the respective brands and also mannequins to add to the shopping experience. And, we keep changing the VM every six months. It usually depends on the new products; this also gives a fresh look to the store.
What aspects of retail concepts were kept in mind while designing this store? Have you been able to achieve these objectives?
The store has been designed to have good visual effect of the products and brands and also to have a comfortable walk through for the customers, to have a better shopping experience. We have able to achieve most of it as customers are happy shopping with us. Basically, the main idea is to give them a better shopping experience and also offer good visibility of the products.
At Cadabam’s utmost importance is given to customer satisfaction and the service offered to them. We have extremely well trained staff who give customers proper service and choice and show the products according to the customers’ requirements.
We have many customers who say that they walked in to buy just one product but ended up buying more than one. Also, there is something new for them every time they visit our store. We also ensure that at every 2-3 months there is some new addition in the product lines or the designs. So, every time customers visit the store, they have something new to view.
What is the retail strategy planned and how it is being implemented to reach out to your customers?
Most important in retail is human resource; we normally have additional staff so that they give better service to our customers. Normally, for this kind of big set-up a staff of 7-8 is enough, but we keep 10 as there are people who are on leave everyday. We give weekly offs to everyone.
As far as the customers are concerned, we have a loyalty programme for our regular customers, we have a Customer Loyalty Programme (CLP) where for every 100 rupees of purchase they get three points and it can be redeemed once the points reach the 150 mark. They can redeem these across the three stores.
What makes for a good retail environment and how has this changed with the advent of online shopping?
A good retail environment is a combination of offering good products, a better shopping experience, good service to customers and also to be aesthetically good. Though our products are basic necessities, the availability of the products in large format stores and with growing EBO stores, the expectation of customers have changed and as an MBO we need to accommodate accordingly.
With online shopping people have better knowledge of the product, but that hasn’t affected us much, in the sense that we are maintaining more varieties to satisfy customer needs. For us, more than online, it is LFS that gives competition.
How are you able to integrate the offers online with that on the offline channel? How big a challenge is this?
Basically online shoppers are the younger generation who prefer fashionable and private labels. Even if it is a brand then the styles that are offered online are different from offline. Also, with almost 4 to 5 years of the existence of the online market, now the customers are different there compared to the offline format. I would say that the LFOs selling our category are our major competitors.
What are your return policies when it comes to retail?
Normally we don’t take back innerwear. Regular bras, loungewear, etc., are taken back within 7-10 days. This is an exchange and money is not returned. However, if there is a manufacturing defect, the money is returned to the customer.
What are your plans going ahead?
We are planning to open more number of stores, within Mysore and also around Mysore. We are looking for a good location.
Hello Babes! Any weather and any season one essential piece of clothing, which you always wear without missing a day is your comfortable soft panty. I am pretty sure that every woman knows how crucial it is to own the perfect lingerie set for a rocking day and night. So here are the top 5 panties that offer comfort and style.
Bras and panties both are equally important as they make you look your very best and add confidence for a special occasion as well as in everyday life. But sometimes most of us forget about the comfort, which a right panty choice may offer.
In the market, a number of trendy, durable, comfortable, and sexy panties are available, which give you the freedom to make a pick according to your need or taste.
Check out the list of top 5 sexy panties, which are ideal for every occasion irrespective of their comfort and alluring designs:
Never say no to a thong style
Every hottie wants to look stunning in every outfit in all seasons. So, say goodbye to boring panties and welcome the thong style in your lingerie drawer as this panty style is practically invisible. Thongs complement your cocktail gowns, tight dresses or skirts and leggings very well, which give you the confidence to carry your dazzling outfits. Tommy John air thong can be a right choice as it features moisture-wicking, soft and stretchy fabric, is feather light and gives you a seamless, stunning look.
When you are looking for a perfect combination of sexiness and comfort go for a boy short without wasting a minute. Boy short offers you a moderate coverage along with a cool style. The Dolce Boyshort is made from super soft and comfortable cotton blended material along with a lace waistband and has a medium rise that fits at the hips. It also offers you 11 vibrant colour choices.
A hipster can fit your body as a second layer without any doubt. A trendy or simple hipster can be your best pick if you are concentrating on the coverage factor. It is known as a hybrid of brief and bikini and could be worn as everyday underwear. The Hanes comfort stretch hipster offers you full coverage, no lines under bottoms, and is made of stretchy and breathable fabric…in one word, you can say, it is totally ‘seamless’.
Along with a great fit, a never say never hottie low rider hot-pants can give you much more to add to your comfort and styling. As per customer’s reviews, these hot-pants are soft, comfortable, yet sexy; they offer you all-day comfort. They also feature rich colours, are crafted out of soft and breathable fabric, have an amazing low-rise design with all-over scalloped lace and also don’t roll down and cut in. Different colours are also available in this particular item. Overall, it will definitely make you feel fabulous and flattering, as sexy panties do.
Bikini style forever
Calvin Klein offers you with a women’s 3 pack carousel bikini panty, which is durable, comfy and has breathable and feather-light fabric. They are made up of 90 per cent cotton and 10 per cent elastane. The waistbands of this panty style don’t cut into your hips. These panties are machine washable, which is an extra plus and also easy on your pocket.
A lot of us would want an answer to such a pertinent question and something that would be a case study for many in business schools even.
In INTIMATES we have identified these gems who have enjoyed the support of the trade and rode on consumer success for many decades and created history even. What makes the brands ICONIC?
Well, the answers lies in the pages ahead…!
Like they say, ‘Rome was not built in day’, so also, legends are not made in a day…for it takes years, hard work and perseverance to reach your goal and attain your dream. Starting off with only a belief and conviction in their ideas, these brands have come a long way from being just brands that offered basic innerwear that met consumers needs to being names to be reckoned with in the intimate wear space.
Over time, these brands have diversified into lounge wear, sleep wear, and the popular category of athleisure as well. However, they’ve reinvented the basic innerwear through time and have kept with the changing trends and demands in this sector too, giving them the iconic status they enjoy in intimate wear today. From being small players to being almost legend in the industry, these brands are first to be recalled by even the commonest of people.
We took a simple methodology to identify these brands. We asked from the horses mouth itself, the retailers. We asked about 1000 retailers from 20 cities across India from all the zones to give there preferences of top five brands.That way we gave points to each brand and the top 20 brands that emerged from this have been put out here. That is not in anyway to derecognise the work done by other brands or to belittle them. We acknowledge the work of each and every brand in making this market of India a SUPER’B’ MARKET. Take a look at these labels who’ve made a difference to the way consumer shop for their basics.
Gokaldas Intimatewear Private Limited was created as a joint venture between Gokaldas Images Private Limited and Barbara of Paris, France in 2001. GIPL launched the brand ENAMOR in 2003, to present a range of lingerie exclusively made for the Indian woman. Today, Enamor has expanded its distribution to over 5000 MBOs, 350 counters across chain stores in Shoppers’ Stop, Westside, Lifestyle, Pantaloons, Reliance Trends, Central and 14 of its own exclusive EBOs, and plans to take that to 27 by the end of the year with a network of more than 50 distributors.
Enamor today can be ranked as the numero uno lingerie brand in India as far as single brand entity in this country. Their journey through the fifteen years has been quite tumultuous one. Today they stand at a pinnacle of their growth and they are ever expanding into new spheres of branding not resting on their past laurels.
The design process starts with analyzing international trends, understanding need gaps of consumers and delivering the best fitting product for different body shapes. Enamor is the only company in India that offers multi-size fits and wearer trials to ensure that every style meets the Indian body requirements.
“Enamor celebrates the fabulous woman and their new retail identity aims to brings this thought alive. Their stores are a visual delight that offers an international lingerie shopping experience, showcasing the widest range of lingerie in the country.
Enamor understands the power of transformation the right lingerie can bring about in a woman’s life. It also understands that the idea of ‘the right lingerie’ varies from woman to woman. What makes Enamor stand out is the inclusive world it has built over the years by broaching serious and hitherto hush-hush topics and giving them its trademark fabulous spin.
Every woman varies in shape, size and preference, Enamor builds on the belief that all women are fabulous and provides a collection that allows a woman to express her personal sense of style.
In tune with its new philosophy, the brand has built its offerings around delighting the woman. Where the previous campaign, Fabulous as I am introduced lingerie as a fashion accessory, the “We are all fabulous,” campaign embraces all women
“We understand that every woman has specific lingerie needs and our fit consultants are extensively trained to help her find the perfect fit. With our new store, we want every woman to not only look fabulous, but also feel fabulous,” articulates Shekhar Tewari, CEO Enamor.
Being a market leader in premium lingerie, it’s a duty that Enamor embraces upon, as a brand to constantly reinvent the relationship that Indian women have with their lingerie wardrobe.
Bodycare Creations Ltd., falls in the top five innerwear brands in the country today. Owned by Sanjay Dawar ambitious and dynamic personality, he has taken the company to great heights through time attaining the status it has today. Innovative designs and supreme quality is what makes the brand a leading one in intimate wear.
The company was actually establishes in 1992 under the name of M/S Pawan Hosiery manufacturing innerwear under the brand ‘Bodycare’. After Bodycare Creations was established in 2008, the brand name has been constantly updating the designs and had also gained sustainability in the market in the mid-segment.
The brand goes by the philosophy—“We strive to meet the diverse needs of our customer by being innovative. We are committed towards offering fashion quality and comfort at an unbelievable price.”
With its value for money pricing for intimate and stylish innerwear and active wear, the brand is one of the most sought after ones. Besides, its wide and extensive distribution presence, communication and promotions that are in sync with the brand positioning, timely delivery system, all make them an iconic brand in the lingerie space today.
The brand offers a complete range of trendy lingerie solutions ranging from bra, panties, camisoles, shorts, bikini, leggings, capris, to sports wear, for the middle income group. Besides, it has utility products such as feeding bra, maternity panty tummy control panty and also Teflon coating sanitary panty. The brand is also the first to introduce lycra stretch panties and procian printed panties as well.
Though the focus for the brand has been on the middle income group so far, it now plans to also cater to the upper and niche classes as well. Also being a winner of many prestigious awards and continuing to do so from reputed entitites, the brand has assured it prominent presence in the market in this segment.
And with a production capacity of 15 million pieces each year with an efficient team of 700 people and a distribution team of 140 pan-India, Bodycare is truly a brand to be reckoned with in the intimate wear sector.
Brand Strength
MBO’s: 15,000+
Distributors: 140+
Employees : 700
Production : 15 million
Groversons Apparel Pvt. Ltd.
From 150 crores to 300 crores – Aims to be the biggest intimate brand in India
Groversons Group has successfully completed its 65 years in the intimate sector in India. The company has grown and drastically evolved over the last several decades. The logo was recently redesigned keeping in mind that it was perfectly emblematic of what the new image of the brand stood for…the company’s new vision and mission of bringing a change in the market by providing a modern touch to their contemporary product.
Groversons, one of the oldest lingerie manufacturers in the country, was established in 1953 by the late C L Grover. The company first branded its products under the name Paris Beauty, which later became the flagship brand of the company. Under the able leadership of their Managing Director, Rakesh Grover, the Groversons Group has achieved many a milestone – it was the first lingerie company in India to get ISO9001:2008 certification
With state of art manufacturing facilities at Manesar in Haryana for its lingerie and intimate apparel line, Groversons has firmly established itself as a brand to reckon with. The Group has a production capacity of about 25 million pieces a month and now markets and sells these wide range of products different brands.
“Groversons’ flagship brand, Paris Beauty, is also the oldest lingerie brand in India today and comes with a huge variety of products – from 100 per cent cotton bras to knitted and fashion bras, slips, camisoles, and panties. It’s an economy brand, which targets the masses,” says Siddharth Grover, Director, Groversons Group.
A other brands are Miss-T, which is a premium brand that targets the youth, Winta, (2012), is a thermal wear brand for men, women, and kids.
“All our brands are pocket-friendly, starting at Rs 100 and going up to Rs 900 for thermal wear for adults. The group is also good at keeping up with the times, periodically introducing new collections, the latest being a padded collection in a wide range of solids and prints and a sports range to wear in the gym, while doing yoga and even running,” says Siddharth, adding, “We also have a plus size collection, in vivid colors and lace designs, which has amassed quite a following in the market and has raked in a good amount of revenue.”
It also has a retail presence in Dubai, Saudi Arabia, Iran, and New Zealand.“We plan on expanding its product ranges in the same categories as there is a huge growth opportunity in this market. We currently have 15 EBOs, and retail from 16,500 MBOs,” states Siddharth.
The brand is doing well online now, upgrading the whole online ecosystem from its website. Groversons is also selling its products from various e-commerce portals, which has given online revenues a boost.
“In the last fiscal, we have seen a healthy turnover of Rs 150 crore, growing at a CAGR around 20 to 25 per cent approximately, and we plan on crossing the Rs 300 crore mark in the next three years,” concludes Siddharth.
One Company that is a Doyen not only in the Intimate Apparel space but in the entire RMG sector wouldn’t be wrong.
Yes it is PAGE APPARELS – Jockey — The Company was set up in 1994 with the key objective of bringing the world renowned brand “JOCKEY®” to India.
Its promoters are the Genomal family, who have been associated with JOCKEY International Inc. for 50 years as their sole licensee in the Philippines. Page Industries became a public company in March 2007 and is quoted in the Bombay Stock Exchange and the National Stock Exchange of India.
The company commenced operations in the year 1995 with the manufacturing, distribution and marketing of Jockey® products. As of March 2018, the company’s workforce numbered over 20,000 people with manufacturing operations spread over fifteen state-of-the art manufacturing complexes in Bangalore, Hassan, Mysore, Gowribidanur, Tiptur and Tirupur. Page Industries commands wide spread pan India distribution encompassing over 50,000 plus retail outlets in 1,800 cities and towns and has revolutionized the innerwear market by launching 470 + Exclusive JOCKEY® Brand Outlets across India. (March’2018)
“As the brand expands in the country, we are looking to increase production. We are looking to double our production capacity from current 200 million pieces per annum to 400 million pieces by 2020,” Page Industries Managing Director Sunder Genomal told here.
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The brand currently has 17 production units in Karnataka. As price-points in India are lower than its other markets and brand-awareness, aspiration and accessibility are on the rise, the potential for growth in India is huge, Genomal explained. The brand is now focusing on penetrating deep into smaller markets. Page Industries, which manufactures and markets Jockey products in India, the UAE and Sri Lanka.
“In 2005 and 2009, the company was awarded the “best licensee of the year” by Jockey International Inc. as recognition for its outstanding achievement in establishing and strengthening the JOCKEY® brand as a market leader in India.
In 2010, the Company bagged the “International Licensee of the Decade” award for achieving record growth year after year, offering world class products and maintaining global quality standards across all operations.
In 2012, the company was honoured for the “Outstanding Advancement of the Jockey Global Retail Image”, a rare distinction from amongst 142 countries where Jockey is present.
Page Industries was honoured by Jockey International Inc. with the ‘International Licensee of the year’ award for 2013 as well, outperforming 140 other countries where the Jockey brand is present. This award was given in recognition of outstanding brand building, consistent healthy growth in sales, and remarkable product development and innovation in our markets
In 2018 Page Industries was presented with the Decadal Award in the CNBC TV18 – 10th Emerging India Awards for having truly raised the bar of excellence for over a decade.
Rajiv Padwal has built a reputation as one of the most consistent names in lingerie fashion and Little Lacy has high hopes for the future. The company was founded in 1992 in Mumbai. Back then it was known as “Little Laika”. The branding underwent a change in 1998, they turned it into a Private Limited Company and since then it is known as LITTLE LACY. This year the successful lingerie company is celebrating its 25th anniversary. This brand has been growing over the years and has become an integral part of lingerie Industry in India.
Little Lacy is known for always using the most up-to-date cutting techniques, embroideries, laces and fashion-forward designs in its products, the result they say is a line of refined, sophisticated lingerie for the everyday woman. Little Lacy has fully grasped this, and provides the best fit, quality and the greatest comfort.
If it’s Lacy, it’s got to be us. Our products are engineered with intricate embroideries and laces that truly make them class apart. We give due attention to the quality of raw materials, hand feel, user wear ability and comfort. These things go a long way in making our lingerie a world class product.” – Rajiv Padwal
Little Lacy was the FIRST in the market to launch over 40 colors in the fashion lingerie category. Thus the sheer non availability of choices for the women led to the foundation of this brand.
They were the first to introduce colors, laces and embroideries. The other brands that they launched are ‘CDEF’ and Lobster. The former is a range of bras made exclusively for the bigger cup sized women at a time when consumers were new to the concept of a C or a higher cup bra. Their product basket have increased with the addition of a swimwear brand “LOBSTER” in 2003 and a premium core lingerie brand “EXTRALIFE” in 2008.
“Innovation is at the helm of our line of products and we have to update ourselves each day with the new trends in styles, colors and fabrics. So that is something which keeps us on our toes at all times.
We draw a lot of inspiration from where the actual needs and desires of a consumer arise. The product needs to be a blend of utility and value addition.” Says Urja Padwal the Brand Manger asserts.
In 1995, Maxwell Industries Ltd. took the rights to manufacture & market brand “Lovable” from Lovable World Trading Corporation, USA. and subsequently, in the year 2001, Maxwell acquired the sole ownership of the brand “Lovable” with rights to market in India, Sri Lanka, Bangladesh, Nepal, Sikkim and Bhutan. The innerwear products manufactured under the brand “Lovable” cater to the premium segment market in country
“Lovable” and “Daisy Dee” are two flagship brands of Lovable Lingerie Ltd. The brand “Lovable” is amongst the top three most preferred brand in women’s innerwear in India (Source: CARE Report).
“Our Company’s core competency lies in understanding the prevailing trends in the women’s innerwear market and the buying preferences of our customers. Accordingly we manufacture quality innerwear garments to the utmost satisfaction of our customers and assuring them of a perfect fit. In addition, our competency also lies in identifying the gaps and foraying into the untapped women’s innerwear market segments with unique products” mentions Mr. Vinay Reddy -Managing Director, Lovable Lingerie Ltd.
The Company has been successful in establishing one of the first international women’s innerwear brands in the Indian market.
They have established product segments like All Day Long, Cotton Essensuals, Encircle, Tease to name a few, at a time when women’s innerwear market was at its nascent stage.
“Our Company has 6 manufacturing facilities of which 4 are in Bengaluru and one each in Roorkee & Uttarakhand. Our 4 manufacturing facilities situated in Bengaluru, Karnataka commenced operations in the year 1995 and the year 2005 respectively and have a total production capacity of 120 lacs garments per annum. Another modernized facility at a new location in Bengaluru will result in increase in capacity and value-addition by 25 lacs garments per annum.
The manufacturing unit situated at Roorkee, Uttarakhand commenced operationit’s in February, 2010 and has an installed capacity of 7.5 lac pieces per annum to manufacture brassiere and panties.
In order to keep up with consumer tastes and fashion cycles, our Company has set up an in house design studio for developing innerwear products and creating styles to meet the global standards.
They have a design studio in Bengaluru, Karnataka with the latest equipments and a team of designers. The design studio is equipped with latest software with requisite hardware like digitiser, pattern grader, sampling, sewing machines and sample analyser.
The design studio has a dedicated team of designers, pattern makers and sample makers who put together international trends and innovative features in their innerwear products and which are updated from visits to international women’s innerwear and raw materials fairs, industry literature and women’s innerwear websites. The company continuously works on the basis of consumer feedback, by visiting trendsetting international markets and meeting market participants at such markets.
The Benetton Group, established in 1965 by the Benetton family in Ponzano Veneto, in north-east Italy, is today one of the largest clothing maker in Italy. While it’s initial few years of operations witnessed expansion within Italy, the company ventured outside Italy for the first time in 1969 when it opened its store in Paris. Later it expanded to the US in 1980 and then to Japan in 1982.
Today Benetton Group is one of the best-known fashion companies in the world, a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation.
On its 40th anniversary in 2005, Benetton was present in 120 countries, with more than 5,000 stores. Europe continues to be the largest market and constitutes nearly 85 per cent of global sales. They have a visionary yet realistic outlook, their collections have been worn all over the world with the brands United Colors of Benetton, Undercolors of Benetton and Sisley.
The Asian and Australian markets come next, with a contribution of roughly 10 per cent to sales, followed by the Americas at 4.2 per cent, with the rest of the world having the remaining share.
Benetton’s clothing, primarily casual knitwear and sportswear for men, women, and children, are retailed through franchised stores, department stores and mega stores. Other products include sunglasses, watches and shoes. Though the development of its stylish collection is done in Europe, the company’s designers travel around together in order to create a collection that is acceptable to all the markets.
Benetton in India: Benetton entered the Indian market in 1991-92, as a 50:50 joint venture with the DCM Group in Delhi, and launched its flagship label UCB. Effective 22nd December 2004, Benetton became a wholly owned subsidiary of the Benetton Group, Italy.
UCB is today a leading brand in India with more than 106 stores across 45 cities in India. The retail network is a mix of owned and franchised stores. India is also used as a market for Benetton Group’s global sourcing especially for kids’ apparel. In India, the company employs more than 300 people directly while indirect employment is in excess of 5,000 people.
Key success factors in India.
Benetton has been growing at a hectic pace since it became a 100 per cent subsidiary of the Italian parent. The focus on India by the Group Chairman, Luciano Benetton himself, is providing the vision and support that will ensure that Benetton continues to set benchmarks in apparel retailing in India.
Going by the adage “Big is beautiful”, Benetton’s new positioning is that of a mega store retail chain, with the décor of its stores totally in sync with the global identity.
The company would like to be present wherever the market exists, whether it is large cities or small towns. The company is also contemplating the introduction of speciality stores dedicated to product categories like innerwear, men’s wear etc.
Established back in 1954, Associated Apparel is a name to reckon with the intimate apparel industry. For Libertina it is 75th year. Started in 1943, by Mr Bhawandas Wadhwani. There were no brands in terms of shirts, i.e., branded shirt, and they started with a shirt called ‘Liberty’. Soon they wanted to foray out into other aspects and they did a tie-up with Maiden Form. Libertina till the 1960s was sold in India by the name of Maiden Form and it’s only when the RBI regulations came in 1977 that’s when Maiden Form became Libertina.
The legacy was carried on by Narendra Virwani and now by its third generation Mr. Ajit and Ashish Virwani are carrying this brand forward. The brand has defined the journey of women and her relationship with innerwear right through the early sixties to this present day.
Woven cotton ruled the roost with its rigid patterns and conical shaped bras which were the rage in those days. Women preferred to be constrained in woven cotton as knitted bras or Lycra bras weren’t invented then. Also the subject of bras were very much a taboo in the society and its discussion or sale was shunned at large.
Some of their patterns like the Dutchess, Empress & Princess are still sold today in the original avatar. This easily will be the longest surviving piece of pattern ever produced for women anywhere in the world. Which is a testimony to the craftsmanship and ingenuity of these patterns to have survived for this long? The brand acquired a iconic status and the demand was so huge that they could barely keep up to this. It spawned many imitators and is still one of the most copied patterns in India. But its demand still continues and it has regular buyers in India and abroad.
On the manufacturing side the company has invested hugely in modern manufacturing setup in Hyderabad and now in Vapi, besides in Mumbai. The company caters to over MBO’s and
Lux Industries is one of India’s major innerwear-cum-leisurewear company. Its product portfolio spans three categories — mass, mid-premium, and premium. With over 12 active brands, product premiumisation on the agenda, network augmentation, and robust fundamentals to back its plans, the company’s prospects are soaring.
Recently, Lux announced a rejig, wherein two entities (JM Hosiery & Co. Ltd. & Ebell Fashions Pvt Ltd) of the promoters’ group will be merging into Lux Industries limited. . J.M. Hosiery & Co. Ltd. (JMHC) (GenX) and Ebell Fashions Private Ltd (EFPL) (Lyra) are engaged in the business of manufacturing, marketing, sale and distribution of knitted apparel.
The premium active wear and lounge wear for men under its brand GenX, and premium women lingerie, priced at Rs 170 to Rs 400.
Lux Cozi is one of the top players in the men’s innerwear market with a strong presence in the mid to economy segment. Lux Cozi is a value for money brand which offers great comfort and style. At present, Lux has a product portfolio of 100+ products catering to men, women and kids. Lux produces vests, briefs, boxers, tshirts, leggings, shorts, trackpants, spaghettis, thermals, panties and many other products represented by some of the most prominent brands like Lux Cozi, Lux Bigshot, Lux Venus, ONN, Genx, Lyra, Lux Cottswool, Lux Inferno, Lux Classic, Lux Mozze and Lux Karishma.
Lux Cozi is one of the most widely distributed and retailed brand in India and is retailed through more than 4,50,000 retailers across the length and breadth of the country.
Lux Cozi has received many accolades for its quality and top performance. – Asia’s Most Admired Brands – 2017-2018, Asia’s Greatest Brands – 2016, The World’s Greatest Brands & Leaders – 2015, The Admired Brand of India 2014-2015, Master Brand – 2014-15 and Asia’s Most Promising Brand – 2013-2014, to name a few.
Online presence at e-commerce platforms includes Flipkart, Myntra, Amazon, Limeroad, Paytm, etc.
Brand Associations : Lux Cozi believes in associating with celebs whose persona matches the brand’s values and that help its customers to get connect with the brand easily.
The company commissioned a new plant in Dankuni, West Bengal in order to increase the overall manufacturing capacity. The company has five manufacturing facilities in five locations across India.
Lux has reiterated its leadership position in the domestic market with a network of 900 distributors present even in the remote corners of the country. Acknowledged as a Star Export house, Lux sell their products across 48+ countries in the world whose dominant geography includes Middle-East, Africa, Australia, and Europe, making Lux the largest Indian exporters in the industry.
Since inception in 1977 by the Vora brothers, ‘Red Rose’ by Sagar products has carved a niche as a leading brand in women’s intimate wear. Inspired by the women, for the women, at “Red Rose” They strongly believe it all starts with what you’re wearing on the inside that projects beauty and confidence on the outside.
At any point of time, they have over 300 designs in Panties and over 150 designs in Camisoles, 250 varieties in panties and over 100 designs in slips and bedroom nighties. They also have a wide spectrum of designs in Babydolls, Cotton nightwear, Maternity wear & Pyjama sets.
The product basket includes products like Leggings, Bathrobes, Track pants, T-shirts, Hot shorts, Tummy and thigh shapers apart from several healthcare products like Sanitary panties, Arm pads, Pregnancy panties, Feeding Pads, Disposable panties, etc.
In the Kids’ Undergarments collection colorful and playful prints pamper your little ones. Red Rose has the authorized licensee for leading cartoon characters like “ Barbie, BEN10”, “Hello Kitty”, “Powerpuff Girls”, “Doreamon”, “Dora”, & “MR. BEAN” Minions, Justice League.
Red Rose retails through an extensive network of over 8,000 MBO’s. Apart from India, Red Rose is also making its impressions across the Globe through exports to several countries including a sizeable presence in the Middle East. Recognizing the changing demographics of the shopping environment, it also sells its products through different online partners like Myntra, Jabong, Flipkart, Homeshop18 , Snapdeal, etc.
Most of their products are made up of 100% pure cotton hosiery material and some of these are blended from Dupont Lycra, which are totally harmless for the health of their consumers.
Sonari is lingerie brand retailing in the Indian market for over 40 years through retail hosiery shops. It claims to be the most preferred product when it comes to ‘Comfort for Indian Women’. Sonari products were mainly selling as value-for-money product selling purely on its product feature-and-benefits.
The parent company Shalibhadra Trading is also looking at exploring markets beyond India. A new manufacturing set up at Bhiwandi near Mumbai in 2013. Spread over one lakh sq. ft., with 200 machines and the capacity for 20,000 pieces daily. A part of the production is earmarked for exports to Gulf, Africa and Asian markets like Sri Lanka.
Sonari has a deeply ingrained culture of understanding the lifestyle of its target audience and this is reflected in its lingerie line. With the creativity of in-house designers, the company sets new standards using innovation as a tool.
Sonari products are present with 4,000 retailers in Maharashtra, Gujarat, Madhya Pradesh, Rajasthan, Andhra Pradesh, Tamil Nadu, Karnataka, Kerala, Delhi, Punjab, Uttar Pradesh, Himachal Pradesh, Uttaranchal, West Bengal, Bihar and Jharkhand. “We are in metros like Mumbai, Bangalore, and Chennai.
We have 60 to 70 distributors all over India. Every year we add 200 to 250 MBOs. We are also selling in LFS like Pantaloons, D Mart and Big Bazaar etc,” Kubadia adds.
The brand was launched in 1972 by Bhogilal Kubadia and Dhiraj Kubadia, who started with a small lingerie manufacturing unit in Dadar. Today, the company boasts of a collective spread of 20,000 sq. ft. in various locations. Even without much advertising or fanfare the brand is known for its quality and fits.
“Every year we grow by 25 to 30 per cent and currently have a capacity of producing 10,000 pieces a day. Attaining new heights with every new collection, it has truly established itself as leader in the Indian intimate apparel industry,” Kubadia opines.
Meanwhile the company has invested heavily in adopting modern technologies that match up to international standards and employs the best practices and processes of operation to give a new dimension to the lingerie industry in India.
In 1989, Bhavnagar, Gujarat, the Ruparelia brothers conceptualised SD Retail Pvt Ltd and named it ‘Sweet Dreams’. A pioneering brand in sleep clothing was born. They are credited for bringing the loungwear concept in India in the year 2000. The company has seen manifold jump in their turnovers and their passion for innovating has remained undiminished.
They have four state-of-the-art manufacturing units that keep weaving a wide variety of happy reasons for consumers to keep smiling. What’s more, the present top line of SD Retail Pvt Ltd has crossed over (INR 200 crore in the year 2015) latest fig
With the increasing amount of stress, people have been valuing their relax time more and more. The growth story of sleepwear in India is a case study in itself. From being the neglected category whose biggest competition was “Old clothes” it has now become a large part of the wardrobe. This change is a result of the change in lifestyle of the new consumer and how the industry has reacted to that change. Lounge/Sleep now encompasses active wear, ath-leisure, travel wear, yoga wear, gym wear etc.
This has increased the category bandwidth. The loungewear/Sleepwear segment now provides for the clothing need of almost 128 hours out of a total of 168 hours per week.
Powered by a strong presence in over 5000+ prominent traditional retail stores, 20+ Large Format Stores and fast growing in all Online Marketplaces, Sweet Dreams is currently the leading Sleep and Home clothing brand of the country.
Its modern retail reach includes some of the best known names like Shopper’s Stop, Lifestyle, India Bulls, Central MBO, Spencers and it also boasts of a striking brand visibility in UAE, East Africa and other emerging markets.
It is said that adolescence is the period of storm and strife. It is a period when any child enters the teenage and it goes on till adulthood. The physical changes in the girls make every teenage girl get conscious of her appearance. Due to the newly grown breasts, many a times she gets into the dilemma of choosing a perfect bra that would maintain her natural breast growth.
With the expert advice from the pioneers in the medical field, the teenager bra has been conceived and thus designed for optimum comfort ensuring the natural growth of the breast. Today the teenage girl prefers the teenager branded bra and due to this comfortable fitting they become our regular and thus loyal customers.
Belle Wears Pvt. Ltd. was established in 1985 from Kolkata who had the vision to bring world class lingerie products suiting Indian body and climatic conditions. After over two decades the Company, has established itself as a major player in the Indian Intimate wear Industry with many best-selling lingerie brands of the country in its fold. After having shifted its operation to Delhi, the company went into a modernization drive by establishing a state of art bra manufacturing factory in Loni, Gahziabad (U.P.) equipped with world class imported machines and a dedicated team of designers, technicians and workers at the helm.
The Company produces and markets more than 54 lakh bra pieces per year through its extensive distribution network spread all over the country. It has an extensive marketing network with 2 Consignee agents, 220 distributors and over 20,000 retailers spread over the entire length and breadth of the country.
Belle wears owes its success to keen insight into specific Indian consumer’s requirements and unwavering commitment to maximize consumer satisfaction by offering world class products with high value for money. The entire manufacturing process, create more styles and specific cup size, price points as well as style needs.
Belle Wears produces and markets its products under Teenager bras ABCD Cup Bra. It is quite unique that the company manufactures just one pattern in as many as 40 different band and cup sizes. The bras are made from 100% woven cotton with lycra elastic straps. This pattern continues to be the longest serving pattern in Indian intimate industry.
According to Mr. Mukul Malhotra, “Belle Wear’s first commitment is to keep bringing in trendiest styles, makes and designs of the innerwear at reasonable prices. Innovation, modern production and marketing practices have helped us in achieving a high degree of acceptability among consumers from diverse economic and demographic profiles”.
Trylo, one of the leading lingerie brands, shares its incredible journey of more than two decades.
Trylo was founded in the year 1992, comes from house of GULALWADI CHANIYA HOUSE founder Shri Popatlal. Tribhuvandas. Patadia – A well reputed tailoring outfit in the heart of South Mumbai – since 1950 which itself is the landmark for many.
Hiten Patadia, Chirag Patadia of Trylo Industries and Ritesh Patadia of Trylo Intimates.
Trylo is a vertically integrated company, ranked amongst India’s leading manufacture of a wide range of Lingerie products. They have two units with state of the art production facility at Surendranagar, Gujarat.
Apart from being one of the largest Lingerie manufacturer in India, Trylo has successfully evolved to accommodate new innovations in elastic, hosiery cloth & buckle manufacturing for their in house needs. They manufacture their own accessories and from fabric to finishing, processing and stitching, everything for Trylo is a mark of excellence. The brand’s vision extends way beyond just manufacturing lingerie pieces and in return is a complete process that works towards making every piece of Trylo lingerie ‘perfect’. Working round the clock, today Trylo is one of the most sought after brands in the Indian as well as International fashion market.
Trylo is known for its plus size bras in woven cotton and knitted cotton fabrics. They were the first intimate brand in India to have a specialised range for C & D and bigger cup sizes. They gained immense popularity for discovering this gap in the Indian market in the nineties and exploiting it to the hilt. There patterns like Krutika, Alpa, Namrata are popular even today.
Chirag Patadia, Director, Trylo Industries says, “We are a lingerie brand that does not only cater to the intimate apparel needs of women. We also give structure to stylish aspirations and thereby cater a lot to the plus size, bustier women. Fashion shouldn’t be restricted to a certain body type
After the grand success of running Exclusive Brand Outlets in Ahmedabad, Surat and Gandhidham, Trylo Intimates has recently unveiled its 6th Exclusive Brand Outlet in Rajkot while products of Trylo Intimates are also available at a large number of leading retailers in many states and cities.
“We design our products delivering great comfort, Trylo Intimates also delivers perfect fittings and modern range. And this is the reason why Trylo is the first choice of women,” says Mr. Ritesh Patadia, the Director of Trylo Intimates.
Kalyani established in 2000, is located in Delhi India, Their products include sexy Lingerie, bras and briefs set, and lady Briefs. Kalyani has emerged as one of the fastest growing brand in India.
Kalyani started from a very humble beginnings. It was a dream team, with the joint efforts of Suresh Gulati. Ramesh Gulati and Jaspal Sachdeva, Kalyani lnnerwear was established in the early 2000. The trio combined their expertise. Suresh came with experience in marketing and retail. Ramesh brought the knowledge of manufacturing and Jaspal in fitting. The journey began with a single ambition- to give Indian women access to innerwear that fit well and made them feel good.
Kalyani currently employees a workforce of 300 trained employees from its main office in Tronica city. Ghaziabad. They have four units spread across Tronica City producing around 30,000 pcs of lingerie every day.
Kalyani is retailed in over 13000 MBO’s across 25 states of India. Today Kalyani is the top 10 lingerie brands in the VFM category.
Their core strength is providing woven cotton, knitted cotton and fancy bras at an affordable prices for the Indian masses.
Ashapura Intimates Fashion Ltd (AIFL), incorporated in 2006 is a fashion house that designs, brands, markets and retails intimate garments for men, women and children.
But the seeds were sown in 1999 when young Mr. Harshad Thakkar decided to venture into manufacturing of nightwear after gaining a stint in his relative intimate apparel retail shop. This experience stood him in good as he was able to identify the gaps in the market and exploit them to the fullest.
The company is in the business of designing, branding, marketing and retailing clothing products such as lounge wear sleep wear, bathrobes and women inner wear since its inception under the brand name ‘Valentine’.
Products such as loungewear, bridal night wear, honeymoon sets and bathrobes under the brands “Valentine” and “N-Line” are available through our large network of distributors to their customers in India as well as other countries. The company also launched sportswear and kids lounge-wear products.
The company went public in 2013 and was the first SME in apparel to be listed in BSE.
Their products are well received especially in MENA region. Nighty, maternity feeding nighties and bridal night wear (two pieces) are marketed under the brand “Night & Day”.
To expand their existing market base, in 2011 they forayed into marketing of sportswear, women’s innerwear and lingerie’s under the brands “Valentine Sportswear”, “Valentine Secret Skin” & “Valentine Pink” respectively by leveraging their existing marketing network.
They have a strong network of 115 distributors (including an overseas distributor), 10 C&F agents and 65 salesmen across India. Over 14,000 point of sales, tie-ups with various MBOs along with a strong online presence in all the major e-com portals in India. The total no. of EBO’s is 15 which are increasing with every passing month.
Bodycare International Ltd.
Strong brand presence in Kids, Thermals 1& Loungewear
Founded in the year 1992 by Mr. Satish Gupta, the company today enjoys the distinction of being country’s leading manufacturer and supplier of Kids Undergarments, Infant wear, Thermals & Loungewear for complete family. Under the astute leadership of a dynamic visionary, Satish Gupta and managed by three most competent and distinguished Directors, Sachin Gupta, Amit Gupta and Mithun Gupta the company’s reach spans across all states making it country’s top five innerwear brands.
With the products tailored to suit the changing tastes, time and trends, the brand caters to middle, upper middle and upper class – providing high quality products at affordable prices. They claim to be the first to introduce Procian printed girls panties in India.
Aided by a well established and state of the art infrastructure and about 180000 sq ft area with units located at Noida, Delhi and Dehradun, the company produces close to 20 million pieces per annum. This production is well supported by a strategically defined and strong network of alliances which include almost ten thousand outlets across the country, 150 distributors and a dedicated team of over 1000 employees.
The brands of Bodycare are Bodycare Kids, Bodycare Insider, Bodycare First, Proteens, Bodycare Basyx, Proteens Basyx.
Fashioning an innovative products portfolio which consists of more than 150 Styles of inner wear, 70 styles of Thermals & over 100 styles of Lounge wear in all possible fabric blends, sizes, colors and designs. Having consolidated its position as avant-garde in the domestic market, the company also ventured into international markets such as UAE, Russia, Asia and Africa, thereby creating global footprints in the export sector.
After a successful stint in thermal and inner wear, Bodycare launched Proteens, an urbane lineup of clothing for men, women and kids in 2006. In Proteens the designs comprises of seasonal loungewear, nightwear for men, women and kids. Proteens loungewear has more than 100 designs per season. The range is available within a price band of INR 599 to INR 1999. A dedicated infrastructure of over 40,000 square feet has been set up with a production capacity of over 1.5 lakh pieces per month.
Proteens Basyx is an economical segment with its product offerings for all age groups. Bodycare launched Proteens Basyx for men, women and kids in 2011. It consists of shorts, capris, lowers and t-shirts in more than 80 designs per season. Available within a price band of INR 199 to INR 899; Proteens Basyx is rapidly garnering a strong foothold in the market.
Juliet’s inception goes back to the time when the bra was a foreign luxury. It all started with the relentless passion of Gunwant and Sashikant Trevadia, two small-town brothers who dreamt of making it big in the city. Juliet’s initial venture focused on woman’s intimate garments. Their journey from selling these pieces on streets for some extra cash to their ends into becoming one of the biggest intimate wear brands in India
was a massive one.
The journey of Trevadia brothers started off with 2 machines and after a forty years long tryst, they had successfully managed to forge an empire that made a pivotal change in India’s Intimate wear Industry.
Juliet entered the business when there was no other significant market player. No rule books, no trends and no guidelines to follow, Trevadia brothers had to rely on their experience and vision. Today they’ve built their way up as a brand that women trust their most intimate needs with. As her precious confidant, they believe in producing a clothing line that compliments her lifestyle, dreams and aspirations in every way.
Their offerings stretch from lingerie in every style to comfy nightwear, upbeat sports apparel and even western and ethnic wear collections.
They’re constantly expanding and evolving to keep up with the life of a contemporary woman. Offering her the best of fashion, comfort and usability in her everyday life.
In Lingerie, they provide a vast range of fashionable and comfortable bras like a push-up, padded, non-padded, wired, non-wired, strapless, as well as stylish and snug panties.
In addition, they offer maternity wear to make the shopping experience for soon-to-be mothers really easy. Understanding the profound need for comfort and quality — they have focused on the same and now they are a name one often hears amongst ladies across ages.
They solely focus on providing with the most recent trends and premium quality fabric. With this goal, Juliet aspires to weave comfort that allows the customer to experience luxury every day!
Go Colors, founded in 2010 by Gautam Saraogi and Prakash Saraogi. It enjoys a significant nationwide presence with a network of more than 300 exclusive branded outlets and presence in over 500 large-format stores like Shoppers Stop, Lifestyle, Reliance Trends & Globus. Additionally, the brand also retails on leading online marketplaces besides its own online store.
Go Fashion (India) Pvt. Ltd. provides cotton fabric legwear products for women and girls. It offers legwear, such as churidars, leggings and jeggings, palazzos, harems, and patialas in various colors that are matched with other outerwear. The company also offers homewear, which includes lounge pants, capris, camisoles, tank tops, T-shirts, short/kurti/nightie slips, and tube tops; and wash and wear diaper nappies/shorts for babies.
It serves customers through its retail outlets and kiosks in India. The company was founded in 2010 and is based in Chennai, Tamil Nadu.
They have the widest range of legwear – Leggings, Jeggings, Harems, Palazzos, Patialas, Denims, Pants and Churidars in over 100 colours – finding the perfect match for your lovely legs couldn’t get easier.
“Go Colors has a strong presence in Southern and Western India, and wants to increase its reach in the Northern and Eastern India. Private equity fund Sequoia Capital & ICICI ventures have invested in this company.
Sarah Jessica Parker usually likes to differentiate herself from her character, she does maintain that wearing lingerie outside of the bedroom is one thing they both have in common.
“I’m liberated that it’s back,” Parker, 53, told of the trend during an international press conference announcing her role as brand ambassador for Italian lingerie brand Intimissimi’s new fall campaign. “I’m so happy because I never stopped doing it. It’s one thing that we did [on the show] that did overlap with me and that character Carrie.”
“My entire collaborative time with Intimissimi has really been lovely. It’s a great group to work with,” she shared. “Their creative, exciting, and they don’t mind challenges and of course shooting in New York presents challenges — it’s not always easy. It was a total delight to shoot and it’s a thrill to work with this company.”
The actress may look like she’s channelling Bradshaw in the new campaign, but insists that she is very different from her on-screen alter ego.
I have had amazing experiences with designers and working in fashion myself or collaborating and those experiences have been very meaningful to me.
“I have friends in the industry, I’ve watched them as they were emerging designers become globally recognized,” she added.
Will you soon be exchanging vows with the love of your life? If so, now is the perfect time to treat yourself to a stunning lingerie set. But how do you pick a set that suits your wedding dress and your body type? Primadona has these stunning collection for your wedding day!
DEAUVILLE – A Full cup wire bra, this three-section wire bra with a legendary fit and a light look. The upper cups are finished with subtly glossy embroidery that continues into the straps, fine bright ribbons give the lower cups a light, youthful look. The cups are deeper than any other PrimaDonna bra. Ideal for difficult breasts. Persian Red is a warm red colour with vivid raspberry-hued embroidery.
LOVE : Sexy balcony bra with padded cups and cute all-over cross embroidery. With a stylish ‘love’ quote along the top of the cups and delicate spaghetti straps. Black tulle with a nude lining for timeless beauty and seduction!
FRENCH KISS : Sexy bra with lots of lace and opaque cups with a seductive balcony line. Sporty straps add a hip twist. Lace flowers in fiery Persian Red: a trendy, sexy combination.
I WANT YOU: Dress with cups – Sexy see-through dress in tulle with integrated three-section bra. The cups are totally transparent. A lace border at the top of the cups adds a feminine touch, while the clean, semi-transparent shoulder straps and the little zipper between the cups are a nod to the bondage trend. A black pattern on a nude foundation: how to look sexy!
Japan a very fashion-conscious country, to meet those needs, the country’s lingerie designers churn out a steady stream of inventive designs, allowing women to wear something sexy, playful, or just simply fun almost every day.
But when it’s that time of the month, even stylish Japanese women generally slip on nondescript sanitary panties. However, fashion brand K Plus One Percent (which also renders its name as K+1%), thinks this is a wasted opportunity.
“When our periods come, our bodies are tired, and our hearts are gloomy,” the company says. “Wouldn’t it help us feel better if we could find a way to still have fun with our sanitary lingerie, just like we do the rest of the month?” And so was born K Plus One Percent’s line of sexy, sporty lingerie that’s meant to be worn when you’re on your period.
With its daring straps and bands, the sporty and sexy design fits with K Plus One Percent’s goal of helping women feel even a bit more beautiful (kirei in Japanese) and/or cute (kawaii).
At the same time, the bra and panty set is made out of soft, stretchable velour, to keep the wearer comfortable during the days when she’s most sensitive to the unpleasantness of constricting or chafing garments.
Despite their unique appearance, the panties are made with a material appropriate to their role as sanitary shorts, and are suitably durable to withstand any heavy-duty washing or scrubbing they might require.
Three different colors are offered: black, smoky pink, and mustard. While the tops appear to be identical, each color’s panties have a slightly different design, with the mustard pair having a front waistline cut-out, the smoky pink the greatest exposed hip area, and the black version sporting an asymmetrical design.
Mixing and matching is easy to do, as the bras and panties are sold separately, with the tops priced at 4,500 yen (US$41) and the bottoms 3,500 yen.
Julianne Moore is all smiles as she is presented with a bouquet of flowers at the Florale by Triumph 2018 F/W Collection Launch Celebration on in Tokyo, Japan.
The Oscar-winning actress currently serves as the face and ambassador for the lingerie brand.
“Florale by Triumph represents everything I hope for in my style — it is elegant, contemporary, and it makes me feel beautiful,”
Julianne said in the press release. “The collection is stunning and it’s a pleasure to be a part of the Triumph family.”
Academy Award-winning American actress Julianne Moore, right, and Japanese actress and former top Takarazuka star Mao Daichi attended a press preview of the autumn-winter 2018 collection Florale by Triumph in Tokyo on Thursday. The Florale collection, which debuted in 2016 and continues to release a new series every year, is aimed at sophisticated and stylish modern women “celebrating female confidence and timeless style.”
Soft, breathable fabric and seam-free, is what defines this new nursing bra by Bravado. With a smooth and stylish silhouette, this invisible nursing bra offers the most comfortable experience for the mother.
The smooth silhouette is due to the bonded layers of fabric that moulds to the body like second skin and disappears beneath clothes. The scalloped design at the neckline lends a stylish touch to the bra, while different levels of adhesion offer the support and stretch where it’s most needed. The moulded cups offer natural shape and the neat edges are gentle against the skin.
The Invisible Nursing Bra combines sophisticated bonded technology with incredibly soft fabric for breastfeeding. The different levels of adhesion are thoughtfully placed throughout the bra to provide support and stretch where you need it most. The fully bonded technology used to construct the bra along with the soft fabric offers utmost comfort. Available in Skin-coloured Bare and Black, this bra is a great offering by the brand.
She was catapulted into the spotlight as the star of the iconic ‘Hello Boys’ campaign for Wonderbra in 1994.
And
Eva Herzigová paid homage to the legendary shoot that made her famous as she sizzled in a new campaign for Italian lingerie brand Yamamay.
The supermodel, 45, flaunted her youthful-looking appearance as she stunned in a plunging black bra and semi-sheer briefs, tied in with close-fitting stockings.
Turning up the heat, the catwalk queen exhibited her gym-honed midsection and lean legs as she posed up a storm on a director’s chair.
The mother-of-three ensured all eyes were on her as she styled her blonde bob into messy curls, and accentuated her out-of-this-world beauty with light strokes of neutral-toned make-up.
Eva commanded attention in a perilously black bodysuit and upped the sex appeal with thigh-high socks for her final outfit.
The legendary model rose to stardom with her sultry lingerie Wonderbra shoot over two decades ago. It’s been 24 years since that Wonderbra advert made her a global pin-up – but as this picture shows, Eva Herzigova still looks good enough to stop traffic.
The supermodel, 45, barely seems to have aged a day since the infamous Hello Boys campaign, which was blamed for causing accidents as distracted motorists stared at her billboards.
Now a mother of 3, Miss Herzigova has recreated her look from the 1994 poster for a new advert for Italian lingerie firm Yamamay.
She has previously defended the Hello Boys advert after criticism from feminists. ‘It empowered women,’ she said in 2014. ‘It didn’t degrade them like some said. It was controversial, sure – but it made waves and you can see its influence today. It was one of the most successful advertising campaigns in history and I am so proud to be a part of it.’
She shot to global icon status wearing sumptuous Ngila Dickson frocks as Arwen Undomiel in The Lord Of The Rings.
But Liv Tyler can look fabulous in any number of styles, as she demonstrated in a new photo-shoot with the lingerie brand Triumph. Liv, 41, has collaborated on a new capsule collection with the company and starred in a string of sizzling underwear modelling shots for them.
Teaming scarlet lace scanties with matching lipstick and a pair of nude and crimson heels, she stretched on a long blue couch and swung her legs into the air. Liv, whose father is the Aerosmith singer Steven Tyler, worked her way through a number of different poses and outfits for the snapshots.
In a couple of evocative shots, she recalled a 1920s cabaret, slipping into some print corsetry and stockings as she posed in a spotlight in front of an indigo curtain.
In a series of published images, Liv smoulders in stunning lace and satin designs.
This bra stood out immediately for its delicately padded design, lace detail and tulle trim. Whether you wear it every day or on a special occasion, you’re bound to look and feel fabulous in this number!
When we talk of shopping for lingerie, it’s usually paying a visit to the neighbourhood retail store and picking what you want. However, in the past few years, lingerie shopping has changed and how! With brands having their own outlets and the rising awareness among women, this most intimate garment in a women’s wardrobe has taken centre stage. And so, the face of retail too has changed giving these fashion-savvy ladies, who want more from their lingerie shopping spree, an unforgettable experience. Candyskin is one such brand that endeavours to offers it’s customers a comfortable and memorable experience.
Started by sisters Richa and Riya Kalra, Candyskin is a premium, lingerie brand made for women, by women. Recently, they launched their first retail outlet in Andheri (West), Mumbai, with the aim to offer women an out-of-this-world experience while shopping for intimates. A brand that symbolises vivaciousness, the store itself defines this impeccably in its decor and interiors. It’s as if the store has personality of its own; for, it’s designed in a way to make a woman feel most comfortable and welcomed while browsing through Candyskin’s eclectic collection.
The sisters have put in great efforts to offer the best to their customers. One does not feel as though they have stepped into a regular retail store; stepping into it makes one feel as though they’ve entered some exotic place. The fit consultants and the manager make sure the customer feels at home; besides, the interiors are not only welcoming and helpful but the products are displayed strategically, in a manner where one need not sift through the collections.
Everything is made to look enticing and inviting, thus making it simple and easy for the customer to get what they want.
LNL spoke to Richa Kalra about their latest venture and to gain insights on their future plans.
Entire thought behind the store was to have an international feel. We always wanted to serve the underserved underwear market of India and the ladies, We feel that they are underserved by their underwear. We are trying to create a nice experiential store, where a customer comes in and the fit consultant offers tea, coffee, etc., makes her feel comfortable and understand what she wants and what she wears. She’ll do a sizing test for the lady and recommend what styles would suit her body type; basically we want to add experience in a retail model.
Do tell us the space in sq ft and the number of people (staff) in the store including the manager.
It’s 450 sq ft and we have two fit consultants and one manager.
Do tell us about the interiors and decor of the store. Also give us details of Visual Merchandising?
We have tried to give the store a very classy look. We didn’t do the whole pink scenario as we didn’t want our products to be overruled by the colour. For us, we want our store to be very comfortable and when it came to Visual Merchandising (VM) we decorated it in such a manner that one can’t see inside the store. So, a woman does not feel uncomfortable while shopping and so it’s sexy yet conservative. Everything is about mirrors, whites, and gold, nice arcs, the product pops out, we have used spotlights to create a certain kind of feel in the store. And, there’s mood lighting as well.
What aspects of retail concepts were kept in mind while designing this store? Have you been able to achieve these objectives?
We have achieved whatever we wanted to by creating a store where VM is a big part but yet you cannot see inside the store. So, it’s comfortable for the woman to shop. We’ve achieved everything we wanted, from mood lights, to popping of products because of the LED strips, the spotlights used, to highlighting products. We have given it a very clean and classy look. We have added that experience in our store, so basically we’ve achieved whatever we have wanted to. Of course, there’s room for improvement and as and when we understand what our customers want we will be making those improvements in real time.
What is the philosophy behind Candyskin?
We want to prove that an Indian brand can have similar experience as international brands. We don’t only think of fashion; we want to highlight the fact that we are a brand that don’t only want you to look beautiful, but feel beautiful and we want you to feel delicious about yourself and we want you to love the lingerie that you wear. In one line, our philosophy behind Candyskin is ‘to add functionality in our lingerie with fashion’.
What is the retail strategy planned and how it is being implemented to reach out to your customers?
We are trying to create awareness and raise awareness by having a couple of blogger meets where we have fit consultation lessons. And we are getting bloggers to write about how important it is to wear the right size lingerie. And the strategy, behind our retail is that we’ve implemented a lot of basics this year, in our line of fashion so we have a mix of both and we can reach out to every sort of customer and we don’t want any customer to leave us without a product, so we’ve tried to add everything. So we are listening to our consumers.
What makes for a good retail environment and how has this changed with the advent of online shopping?
Online shopping can never be super-used with lingerie. People love trying lingerie and footwear. These two categories don’t get disturbed by online shopping because maximum percentage of people still like to try their lingerie personally before buying it. What makes a good retail environment is that we offer fitting sessions; this can help a person find the right fit in a bra; this experience can’t be taken away by online shopping and also the right suggestion.
How are you able to integrate the offers online with that on the offline channel? How big a challenge is this?
The challenge is very big; for instance it’s 9/10. We do not really care much for online and work really hard on offline because we really want our customers to feel amazing we want our customers to come back to us a so we are very strict about our discounts and we maintain the same price parity online and offline. Because our aim is not only give the product but to offer an experience. So, the challenge is big but not big for us. It’s a big challenge for the online industry. For e.g., if an e-commerce platform decides to run discounts on its own then we have no control on it.
What are your return policies when it comes to retail?
You can exchange a bra for a different size but not return it; you can get a credit note. There is no return or exchange on panties. There is a 21-day exchange policy.
What are your plans going ahead?
We are planning to open 25 stores in 2019 pan-India.
Organic is the new go to in every other need, we as consumers seek for us today. Be it the food we eat, the basic utilities we use, or the now the clothes we wear.
But, why is this recent fascination with organic products? Consumers across the world are getting more and more aligned to the global issues like global warming, pollution, etc. In such a scenario, an informed and enlightened consumer wants to make life choices that prevent him/her from creating more disruption, waste or pollution in the environmental cycles. Organic products allow consumers to make ethical product choices, effectively causing less negative effects on the environment.
Organic underwear is a step towards greener and ethical fashion choices. Cotton underwear has always carried the reputation of offering the best comfort levels. But, it is still laced with various toxins and chemicals through various processes, treatments, and dyes that are used to develop the fabric for the required comfort and serviceability. Organic underwear is made from organic fabrics, sans toxic dyes, pesticides, chemicals, and toxic treatments.
When thinking like a consumer, the tag of ‘organic’ automatically pushes us to think about the greener environment. What organic underwear offers, though, is not just a step towards environmental sustainability but also an opportunity for better personal well being.
Underwear as a piece of garment has the highest contact with our skin, that too for the longest time periods, and in the most sensitive areas of our body. Putting on chemically-laden fabrics in such a close contact with our skin is out to have health related consequences in the long term.
Fabric is bleached, dyed, sized, treated, and all these processes leave chemical remnants behind, which end up on our skin when choosing non-organic underwear. For instance, formaldehyde, a known carcinogen is used to set dyes on fabrics.
Organic fabrics provide better protection from toxins while offering more breathability against the skin. Also, organic underwear facilitates better sweat absorption, which in long term prevents any form of yeast and bacteria growth in sensitive areas of the body.
Moreover, producing organic fabrics requires much less processing, chemicals, and energy. Hence, choosing organic underwear helps us to ensure less impact on the soil and water pollution, due to reduced use of synthetic fertilizers and pesticides and lower generation of textile wastes.
Consumers all across the globe are moving towards sustainability and shifting their interest to organic fabrics and apparels.
Talking of the textile industry in India, India is the largest producer of organic cotton and has a huge scope of producing more organic textile and exporting to countries all across the globe.
Organic clothing is also getting prominent in India. Brands like Indigreen, Samtana and Anokhi offer 100% organic clothing collections that are non-toxic and environmental friendly.
Indian Innerwear Market
With the increasing demand for occasion and outfit-based innerwear, the Indian innerwear market has seen a tremendous bloom. The brands and manufacturers want to make products that are functional and trendy but at the same time –skin and environmental friendly.
For example, Innersense is an Indian organic innerwear brand launched in 2014 that focuses on manufacturing organic innerwear using organic cotton and fibre that are certified anti-microbial and anti-fungal. According to the Innersense co-founder Neerja Lakhani, the certified raw material is sourced from India itself. The brand has gained huge popularity among the customers since 2014.
Similar Indian brands are slowly moving towards making their products organic and environmental friendly. It is really essential for the consumer as well, to be aware of organic clothing in order to reduce exposure to harsh chemicals and move towards sustainability.
In the battle to save the planet we all want to do our bit. Bringing our own bags to the supermarket, ditching plastic from our homes, cycling to work – but we never thought we might have to stop washing our knickers.
This is exactly what new company Organic Basics are suggesting, with their range of eco-friendly underwear, the SilverTech 2.0 range. The company say the pieces are self-washing, kill 99.9% of bacteria and can go weeks at a time without needing to be washed. We really don’t know how we feel about this. On the one hand, we’re definitely up for doing everything we can to live sustainably and prevent the planet dying a slow death, but on the other hand? Whacking on your favourite granny-pants inside-out when you’ve forgotten to do a wash is one thing, but are we really going to get on board with wearing the same pair of knickers for days or weeks?
Organic Basics assures customers that hygiene and smell won’t be an issue. The products are made from 100% sustainable material and are able to kill bacteria to prevent odour developing. According to the company’s, the collection is wrinkle resistant, heat regulating and durable – the aim is for the products to last longer so you don’t have to buy new pants quite as frequently.
They say that reducing washing can make a big difference in terms of environmental sustainability. ‘So much of the waste and pollution within the fashion industry is in your hands to improve. Being more sustainable is just as simple as turning off the water when you brush your teeth,’ they explain on their website. ‘Not only will you save water, electricity and detergent, but your clothes will also last longer, too. For most people, washing is more of a habit than a necessity. ‘So next time you don’t do laundry in a while, you’re not being lazy, you’re just being a super chill environmentalist.’
But the amount of time you can go without washing does depend on the individual. ‘The effect of silver can vary from person to person, depending on how much and how strong our body odours are. Technically, you can wear our SilverTech 2.0 products for over one week without washing.
‘However body hygiene is a very personal matter. So where one person can wear SilverTech for a month without having the need to wash, others might feel that need after just a few days. Less washing will save the environment a lot of water and Co2.’ So really, it comes down to a bit of a toss-up – personal hygiene vs the environment. And while it’s not technically that black-and-white, it does suggest that eco-warriors should think more carefully about how often they’re washing their clothes.
MEGAN Barton-Hanson is one of Love Island 2018’s breakout stars.Megan, an Essex native managed to reach the Love Island final alongside her on-screen beau Wes Nelson, 20.
Since leaving the villa, Megan Barton-Hanson, 20, has been enjoying her newfound celeb status, attending plush parties and red carpet events. Proving to be among the most successful stars of this year’s series, the ex-glamour model is now a brand ambassador for online retailer Pretty Little Thing. Taking to her official Instagram profile, Megan shared a snap from a campaign she shot in Los Angeles, California, a few weeks ago.
The Brit beauty has previously revealed that 90s Baywatch babe Pamela Anderson, now 51, was the inspiration behind her image in the shoot, and it’s fair to say she achieved the look. Posing outside of The Beverly Hills Hotel, Megan — who has admitted to having had £25k worth of plastic surgery — rocked a double denim ensemble.
Pulling off the tricky style statement, Barton-Hanson flaunted her sculpted upper body in a cut-out crop top. With her toned midriff on display, the starlet completed the outfit with flared trousers. Adding a touch of glamour to the Southern California-inspired look, Megan donned oversized sunglasses, red nail varnish and striking white boots.
Captioning the shot for her 1.8 million followers, she wrote: “My favourite outfit from the LA Pretty Little Thing shoot.”
Megan added, “Feeling very 70s. These glasses are everything,” before encouraging fans to follow a link and purchase the outfit for themselves.”
CATHERINE Tyldesley has made the soap history books as Coronation Street’s Eva Price.
The actress devastated her fans when she left Coronation Street earlier this year. But Catherine Tyldesley, 35, is still very much in the spotlight, thanks to her official Instagram. Taking to her profile story, the mum-of-one posted a sun-soaked throwback picture of herself and her mum on holiday. She paired the colourful swimwear item with a bright fuchsia skirt and oodles of confidence. Shielding her eyes from the sun, she completed her relaxed off-duty look with dark sunglasses. Meanwhile, Catherine’s mum looked cosy in a fluffy white dressing gown. Captioning the family snap for her 469k followers, she wrote: “Throwback. My beautiful mama. Puglia, Italy.”
Praising her beloved mum, Catherine added: “Everyone needs a Janet.” Taking to her main profile today, the actress posted a tribute to her Corrie co-star Jane Danson. As devoted viewers of the ITV soap will know all too well, Jane plays Catherine’s on-screen half-sister Leanne Battersby. In honour of Jane turning 40, Tyldesley wrote: “Happy Birthday to my gorgeous sister Jane Danson.
Advertising on hoardings is an age-old advertising strategy and many brands adopt it to create brand awareness and also brand value amongst their regular customers and others as well. However, until now, very few Indian lingerie brands have taken this route; recently though, Sonari ventured into this less explored territory by home-grown labels and decided to have hoardings all across the city. Mr Dipesh Kubadia, Director, Shalibhadra Creations Pvt. Ltd., tells us more about the initiative.
“The reason to have is that the space for hoardings has gone up now and hoardings will be visible to people travelling by road and Mumbai’s burgeoning population as well,” begins Mr Kubadia. “Today people don’t have time to read newspapers, magazines, etc., and are busy on the mobile; they work through the mobile. So, when they go for an outing, they can spot these hoardings that are at strategic places,” he explains further.
Speaking about brand awareness and recall Mr Kubadia states, “We’ve picked a good size and hence there is a brand recall as well. Besides, there’s brand awareness too; those who are not aware about Sonari, will become are of the brand due to the hoardings. So, it’s mainly for brand awareness and brand recall.”
The brand’s hoardings are all across Mumbai…from South Mumbai, to Central, Western, and also New Mumbai. Mr Kubadia though states that Sonari is not the first brand to have hoardings. “We are not the first brand to do this as brands such as Jockey, Amante, Triumph, have done this before but they are all international brands and we are the first Indian lingerie brand to go for hoardings.”
The reason for this he cites is that Indian brands do not have that mentality to go all out and do not spend so much. “However, personally, I felt that if we do something like this, we also would stand up in front of international brands. If these brands keep coming to the fore and are constantly in the public eye due to their advertising, then we will almost cease to exist. And slowly, our Indian brands may also become obsolete,” he adds.
Speaking about the response he mentions, “We’ve only just begun; the hoardings are only a few days old and we’ve planned to have them up in a week’s time at the 25 locations we’ve selected. We’ve got a nice response… dealers, local distributors, friends, industry people have appreciated this initiative and said that we’ve gone one step ahead. We will be extending this to the metros and also Tier II cities in the near future.”
As to how he arrived at the decision to put up hoardings, Mr Kubadia explains that it was a joint family decision. “We all decided that though this was a little expensive, we have to try this out. This initiative will 100 per cent increase the visibility of the brand and those who are not aware of the brand or have seen it somewhere, will have a strong recall value and it will stay in the minds,” he concludes.
Eurojersey, the leading manufacturer of warp-knit Sensitive Fabrics headquartered in Italy, has launched a new swimwear collection for 2020, designed to let thoughts flow free and unfetter the imagination. The Spring Summer 2020 season is characterised by original and creative themes, ideal for adding verve to a contemporary concept of femininity.
High performing sensitive fabrics give each swimwear garment an impeccable fit along with a high resistance to the effects caused by chlorinated water, sun creams, and heat. Quick drying, shape retaining and colour resistant, Sensitive Fabrics are the winning solution for top quality swimwear whether worn on the beach or used for sports activities, Eurojersey said in a media statement.
Four main themes that spring from the versatility of Sensitive Fabrics include Beating, Whispering, Swinging, and Parley. They range from elegant and fashionable animalier themes played out in light-dark contrasting effects – to reflect a collective sensation, to soft delicate shades recalling a close contact with the environment in a man nature duality which seems to be resolved quietly and pacifically.
The Beating theme expresses the strong chameleon-like identity of Sensitive Fabrics, consisting of dynamic and resonant nuances, with pronounced animalier accents, rendered three-dimensional and textural by look and feel effects obtained by the digital printing technique applied to Sensitive Sand, Sensitive Classic, Sensitive Plus, and Sensitive Sheer fabrics. A dark filter intensifies the colour contrasts of a contemporary attitude, making them versatile and perfect, elegant and fashionable for everyday use or a special beach party.
Whispering includes a variegated range of pastel shades. The links between natural and artificial underpin a respect for the environment and human beings. The foliage motifs, softened by hazy filters, confer sensations of relaxation, total silence, and a desire to flee from chaos. They are prints for fashionable swimsuits, ideal for a yoga lesson or a comfortable and relaxing break, thanks to the comfort of Sensitive Classic and Sensitive Plus fabrics.
Swinging includes energy-packed dynamic colours with nuances borrowed from the world of modern art. A mood that is contemporary and fun, whose luminous tones engage all the senses in unexpected and often disharmonious rhythms, provides the inspiration for Sensitive Classic, Sensitive Plus, Sensitive Perforated, and Sensitive Fluo fabrics. Trendy colours and patterns confer a boost of energy and evoke fun occasions.
Parley prints are inspired by the ‘Parley for the Oceans’ concept, an invitation to reflect on the main threats menacing the oceans, the most important eco-system of our planet. Patterns echo the sea depths, thanks to digital printing, as well as infinite nuances combined with colours ranging from blues to sand. It includes trends conceived for functional fitness and sport, made up in Sensitive Classic, Sensitive Sculpt, and Sensitive Sculpt Light fabrics.
Walk into most lingerie stores and you’ll see a vast selection of scratchy lace bras and barely-there bras that don’t represent what women actually want to wear in their every day lives. That’s why Joanna Griffiths interviewed hundreds of women before launching her own brand of underwear, Knix. The result: comfortable underwear that serves the needs of women of various lifestages.
Griffiths’ first mission: creating leak-proof, pee-proof underwear. When she learned from her mother that most women experience leaks during pregnancy, Griffiths was determined to design comfortable underwear that could handle this common problem. While going to business school for her MBA, she became obsessed with creating pee-proof underwear, and years later, Knix underwear is now a reality. Designed to handle leaks—whether during pregnancy, your period, or any other time—the absorbent underwear comes in a bikini, thong, or boyshort to match what’s most comfortable for you. While the concept now has some competitors (such as Thinx), several years ago the idea of stylish, pee-proof underwear that didn’t look like a diaper was unheard-of.
For its first Kickstarter campaign, Knixwear decided to tackle a near-impossible challenge: creating a bra that’s actually comfortable, wire-free, size-inclusive, and has adjustable straps. The demand for such a bra was so great that the 8-in-1 Evolution Bra ended up raising more than $1.5 million in pre-sales on Kickstarter. The campaign was so successful, it even surprised Griffiths. “I knew that the product was really good, I fully believed in it, but I think I underestimated just how much women were craving a very comfortable, versatile, wire-free bra that truly gives support,” she says.
After the highly successfully Kickstarter campaign, there was no mistaking that Knix had discovered a hole in the market. Now, several products later (including a revolutionary new sports bra), Griffiths is continuing to redefine the lingerie industry by providing products real women need.
The super-light supercapacitors could one day become biosensors in patient clothing for more accurate monitoring.
Wearable technology could be on the verge of becoming a massive industry. However, manufacturers seem to consistently hit a snag in developing energy storage systems as thin and lightweight as the fabric of the clothing.
A new creation from materials engineers might help streamline wearables production for any garment.
Chemists from the University of Massachusetts Amherst developed the revolutionary charging system. The team was led by materials chemist Trisha Andrew.
As Andrew explained, “Batteries or other kinds of charge storage are still the limiting components for most portable, wearable, ingestible or flexible technologies. The devices tend to be some combination of too large, too heavy and not flexible.”
Supercapacitors more beneficial than batteries Andrew and the team used a micro-supercapacitor for energy, dispersed through vapor-coated conductive threads. They also used a unique sewing technique to create a flexible mesh of electrodes on the cloth backing. As a result, the device has considerably more charge than expected for its size. The researchers found it could easily power wearable biosensors.
Electrolyte ions can be added to the yarns in order to boost the storage capacity per unit. Weaving more power into the yarns is more effective than treating dyes or additional fibers, the team said.
Moving forward with wearable tracking Andrew had to defend her decision to use vapor deposition. She said that despite the high cost of vapor deposition to treat the textiles, it was still more effective than the alternatives. Also, the team explained in their study that the technology — while initially expensive — can be scaled up and become more cost-effective.
And that’s exactly what the researchers want to do next. Their first big collaboration will be figuring out how to embed health monitoring into the fabrics.
Andrew and the team are currently working with other engineers at UMass Amherst Institute for Applied Life Sciences’ Personalized Health Monitoring. The center wants to incorporate their new embroidered arrays with e-textile sensors. These fabrics could help monitor a patient’s gait and joint movements during physical therapy and give medical teams a more accurate read as to how a patient is improving.
With polyester, both recycled and water free dyeable already developed by the company, the success of the latter inspired further R&D that
has led to the launch of the world’s first water free dyeing of nylon. FENC innovations have pioneered the use of supercritical carbon dioxide (scCO2) in place of traditional water dyeing.
With global climate change, an ever increasing population, water is quickly becoming a scarce resource. Elimination of water from the dyeing process not only resolves the requirement for water, but also addresses the energy and capital intense costs for water treatment.
While polyester is the larger majority of all material use, nylon remains critical in particular to an ever growing women’s wear segment and athleisure.
After over five years of research and development on how to effectively process polyester without water, the water-free dyeing for nylon is no mean feat.
Zero water usage, reduced dye time, reduced energy use, and uniquely, zero compromise on the hand feel that would be expected of nylon, the water free dyed nylon is certain to gain a lot of interest.
One area that FENC had concerns is the textile waste traditionally sent to landfill. In response to this problem a new recycling process has been developed. FENC TopGreen rTEX is able to both divert textile waste from landfill to effectively cut off ecological damage at the
source, meet the high performance demands of global brand houses all while decreasing net carbon footprint at economy.
FENC’s aim is to provide solutions to their partners that use less resources, divert or recover waste from landfills and oceans, and prevent the accumulation of harmful toxic substances in the environment. With the vertically integrated in-house bottle recycling system, FENC is capable of developing sustainable innovations. With
global brands such as IKEA, Coca-Cola and Pepsi, the latest companies try to collaboratively achieve both energy savings and carbon reduction by 2030.
Image may be NSFW.
